Digital Media Strategy and Implementation Essay

Digital Media Strategy and Implementation - Essay Example Intel presently manufactures a range of products including motherboard chipsets, integrated circuits, network interface controllers, embedded processors, graphic chips and a range of other communication devices. The management strategy of the organization is closely linked to its founders Robert Noyce and Gordon Moore and the leadership of Andrew Grove. Initially, the company was only known to people in the technology industry. However over the years, intensive advertising campaigns have made Intel a household name across the world mostly arising from its Pentium processor. Intel presently operates as a public company, a status it achieved in 1971 after launching an Initial Public Offering (IPO) (Gawer and Cusumano 44). Development At its formation, Intel was primarily concerned with the production of SRAM and DRAM memory chips which accounted for almost all the sales of the company until 1981. Even though the company invented the microprocessor chip early in 1971, the importance and popularity of this device had not been realized since the personal computer industry had not yet grown sufficiently. The success of the PC triggered a period of much organizational success for Intel as a result of the increased demand for the microprocessors. At this time, Intel grew rapidly as the dominant microprocessor supplier in the computer industry. However, this growth had its own share of challenges. At this time, several major organizations such as Microsoft were coming up in this industry, and this created a lot of struggle for control of the direction of the industry (Elliott 15). In the 1980s and 90s, Intel experienced periods of unprecedented growth given that it had become the primary supplier of microprocessors to IBM and other major computer manufacturers across the world. The Pentium brand became a household name, and this created a lot of brand loyalty for the organization. However, in the 2000s, the growth of the company began to slow down. At this time, there w as a reduced demand for high-end microprocessors. Intel’s competitors like AMD gained a lot of market share. In order to address the company’s reduced sales, the then- CEO Craig Barrett began a process of diversifying the product line of the company by engaging in the production of other technology devices. However, it proved difficult for the company to venture into such new fields since other players had already established strong grounds (Metz). Success factors On the basis of most success factors, Intel has indeed been successful. The company is presently ranked at position 49 among the fortune 500 companies and this indicates a good revenue position. In a world driven by innovation, the company has carried forward the spirit of the founders and continues to take the lead in innovation across the industry. The innovation was a result of the proper management structures that have existed in the organization since its formation. In this respect, Moore and Noyce place d much priority on the people as an important asset for the organization. Openness, responsibility and equality have become a driving factors and this greatly motivates the employees. Innovation at Intel is not therefore the prerogative of the R&D department as in other organizations. Rather, every employee has the capacity to ensure an improvement in their area operations. This has seen the company expand its product line from microprocessor to other products like network cards, memory drives and motherboard chipsets.

Hypothesis and Research Question Case Study Example | Topics and Well Written Essays - 1000 words

Hypothesis and Research Question - Case Study Example For this paper, I expect that more is uncovered to understand the benefits, the consequences, and most importantly, the challenges of this new addictive technological way of communicating. It is interesting to note that even though the young generation in particular tends to enjoy most the benefits of Facebook and twitter, the literature review has focused on the dangers of being addicted to social media. This has resulted in online social networking and demands increased accountability and regulation of providers of the two major sites. Early reviews or studies suggested that online communication had negative effects on the user by reducing face-to-face contact and increasing the level of loneliness. More recent study shows that social media addiction leads to a new generation with egocentric-based approach to life, overdependence, and the addiction only acts to compound these eventualities (Zemmels, 15). Through the use of the Survey method and content analysis method of research, I predict that a huge percentage of facebook and Twitter addicts tend to spend less than an hour on the sites daily. The most exciting part is what the media addicts do to stay online though they could have had bad experiences. However, such experiences are managed through means such as blocking the disturbing person from contacting, indicating that such experiences make them to consider mechanisms to avoid the bad experiences in future in order to continue with the same business on the sites. Content analysis: It entails a mixture of quantitative and qualitative research methods that focus on messages, making it able for users to quantify information by use of frequency counts and percentages. Any kind of content can be analyzed, including focus groups, television programming, interviews, editorials, and news releases. The population that would be used for the research are generally social media users who increasingly use Facebook and